February 01, 2018

Who do we trust to tell us the truth? Well it’s definitely not government or social media. The largest and longest running annual global study of trust published its 2018 report this week revealing...

Trust me I’m a hairdresser 26.01.2018

Who do we trust to tell us the truth? Well it’s definitely not government or social media. The largest and longest running annual global study of trust published its 2018 report this week revealing:

  • only 36% of the UK population trust government in general and
  • 53% of UK citizens worry about being exposed to fake news on social media.

If we can’t trust the written word what about visual images – photographs, charts and graphs? 

No, it would seem they are susceptible to fabrication and manipulation too e.g. ‘After the London Westminster terrorist attack in March 2016 this image appeared on Twitter. It was quickly shared across individuals networks, by noon a member of Parliament had read out the sign which the Prime Minister called a “wonderful tribute”’. But the sign never existed. It was a fabricated image.

https://firstdraftnews.com/understanding-visual-misinfo/

Maybe the answer lies with hairdressers! Last year Ipsos MORI published its annual report showing hairdressers are amongst the top five most trusted professions to tell the truth. 

So when it comes to trust regarding adult social care who or where would you go for advice? As much as you trust them, your hairdresser probably doesn’t have the answers you need. 

Younifi conducted research last year with Sapio a global market research firm. It showed people have low levels of trust in local authorities with a 71% rating of ‘no trust’ or ‘low trust’ from people who are cared for and 63% for carers. Only Central Government fared worse. 

In terms of reliable information and advice on care matters, the research indicated sources were wide ranging, varied and potentially confusing. But the most commonly selected source was a person’s GP. Given the demands on GP’s, this may not be the most responsive or informed source of care related information and advice.

Where else do people go for care related information and advice? 85% of respondents used friends, family and peers to varying degrees. Fundamental to this source is relationships, based on emotional ties and trusted networks. The latter usually consisting of people considered experts by experience or rated highly by people in a community for a range of reasons – reliability, lived in the area for generations etc. 

So how can these invaluable community based relationship sources be harnessed, amplified and celebrated, enabling more people to benefit from them? 

Well, if there were a solution that had you the individual at its core, actively supported collaboration and promoted individual and community strengths would you use it? If you could easily search for information and learn from people who have been in situations similar to you, would this be helpful? If there were a means of asking questions of providers simultaneously and receiving speedy responses would this be a useful service? Additionally, if as part of this solution, facilities, products and services (including hairdressers) were reviewed and rated by users, a solution where you could engage in discussion and link up with like-minded people would you be interested? And, if this were only one aspect of a unique solution that is truly revolutionising social care would you like to find out more? If so, click here.

Information sources accessed and cited

Edelman 2018 Trust report:

https://www.edelman.co.uk/magazine/posts/edelman-trust-barometer-2018/

https://www.slideshare.net/Edelman_UK/edelman-trust-barometer-2018-uk-results/1