In the last seven days, the Institute for Fiscal Studies published ‘English council funding: what happened and what’s next?’. Furthermore, Panorama’s ’The crisis in care Who pays?’ programmes were on TV. For those of us involved in health and social care, the information presented is familiar and the stories shown are part of our daily work and/or personal lives.

The Younifi objective is to ‘make social care simple’ for all - through digitalisation, yes; through transformation of processes, yes; through connected and collaborative services, yes; through human relationships, absolutely.

For me innovation is all about improving an existing product, process or service. As a consequence, I often look at solutions and principles outside of health and care to challenge the status quo within.