Personalisation has been around since the ‘70’s and Direct Payments, a key marker of personalised services since the mid 90’s.

‘Co’ meaning with, together, joint, mutual and common, ‘Production’ meaning a coordinated activity that changes resources into finished products and services. So, what does co-production mean to you? Is it dependent on the role you have and whether it’s part of your personal life or part of your job?

In the last seven days, the Institute for Fiscal Studies published ‘English council funding: what happened and what’s next?’. Furthermore, Panorama’s ’The crisis in care Who pays?’ programmes were on TV. For those of us involved in health and social care, the information presented is familiar and the stories shown are part of our daily work and/or personal lives.

The Younifi objective is to ‘make social care simple’ for all - through digitalisation, yes; through transformation of processes, yes; through connected and collaborative services, yes; through human relationships, absolutely.